CIVIC, A SEACREST GLOBAL COMPANY
COO and Managing Director, Ford Motor Company
* Role began at Culture Shop which was acquired by Seacrest Global Group and merged with CIVIC in May 2014.
Leading agency relationships across Account, Strategy, Creative, Production and Operations. Key clients include Ford, Verizon, eBay, Farmers Insurance, Samsung and Amazon.
CIVIC fuses strategy, insights, and creative ideas with a relentless focus on delivering results that engage consumers and drive brand performance. We help brands impact popular culture through Sports, Entertainment, PR, Events, Sponsorships and Conversation Management.
In opening the West Coast office, I helped transition the agency from a boutique local production vendor to a national strategic experiential partner for clients positioned at the cross section of interactive engagement, both in the physical and digital worlds.
Clients include Delta, Coca-Cola, Evian, Maybelline, NBC Universal, Ralph Lauren, Audi, Target, Vitaminwater, Axe, YSL, New Balance and many more.
SVP, Managing Director: Experiential Marketing
Established and ran the Experiential Marketing practice at Deutsch LA adding a new capability to the agency focused on delivering non-traditional solutions across all mediums (online, offline, emerging), with a heavy emphasis on interactive experiences.
Primarily focused on the Volkswagen business, HTC, Sony PlayStation and Dr. Pepper/ Snapple.
SVP, Group Account Director
Integrated group lead for many of Microsoft's consumer businesses, helping establish themselves in emerging areas of focus such as the online space, higher education and mobile.
Responsibilities spanned advertising, digital, media, CRM, mobile, promotions and non-traditional solutions.
Product Management for the best-selling "Sims" franchise. Responsible for leading long-term strategy, delivering first class product experiences and managing global integrated marketing and communications.
A.D.D. MARKETING AND ADVERTISING
VP of Integrated Marketing
A.D.D. Marketing is a non-traditional and experiential marketing youth culture focused agency. Responsible for all online, offline, media and creative integration of accounts including business development, client services, marketing program development, and operations.
Key clients included Lexus (Toyota of North America), Mazda USA, Honda of America, Sony Computer Entertainment America, Proctor and Gamble, Nike, Nokia, MTV, G4 Television, Ubisoft, WildTangent, Konami, Real Networks, Live 365, Napster, Scour, NBC Sports, Columbia TriStar Home Entertainment, ABC Entertainment, EMI Recorded Music, Maverick Records and more.